Catalyst for Success, Forging
Thailand’s MICE Future
The key objectives
(the ‘Four E’s’) of the MICE Capabilities Development
department are succinctly expressed as:

The MICE Capabilities Development department is determined to significantly strengthen Thailand’s MICE industry through content and knowledge management, networking and astute market intelligence. The overall goal is to generate well-trained professionals who are capable of delivering international standards of service while exuding traditional Thai warmth and friendliness. This innovative programme will inspire a new generation of students to pursue a rewarding career in Thailand’s rapidly expanding MICE industry, while encouraging industry professionals to enhance their management skills. 

Main Beneficiaries:
Professionals already involved in the meetings and event industry and related government agencies:
  • PCOs/PEOs/Government
  • Primary Support Industries
  • Exhibitors/ Visitors
New Entrants
Peripheral service providers and newcomers to the meetings and event industry:
  • New Graduates
  • Secondary Subcontractors
  • Corporations
Gen Y/ Students
Attract new students to a career in the meetings and event industry.
  • High School Seniors
  • Thai & International University/College Students, especially from ASEAN countries
MICE Capabilities
Development Department
Multipliers PCOs/PEOs
New Entrants/MICE Cities
Gen Y/Students
  • ISO Certification Programme
  • Food Safety Management Systems
  • MICE Security Management Systems
  • Energy Management Systems
  • Event Sustainability Management Systems
  • National Skills Standard
  • Thailand MICE Venue Standard
  • And more
  • Green Meetings Guidelines
  • Carbon Footprint Assessment for Exhibition Industry
  • Bicycle Parking Spot
  • Training and Support
  • And more
  • MICE Competitiveness Research
  • Educational Activities
  • Partnership Matching Programme
  • Operations Manual for MICE SMEs
  • Event Sustainability Management Systems
  • Operations Manual for Event Planning and Management
  • And more
  • MICE Master Class
  • Inspired Learning
  • New Entrepreneur Training
  • Language for MICE
  • MICE Cluster
  • And more
  • MICE Professional Certification Programme
  • International MICE Educational Courses
  • EMD
  • MPI
  • IAEE
  • Association Support
  • And more
  • MICE Curriculum
  • International Textbooks
  • ‘Coach the Coaches’ Programme
  • MICE Academic Exchange Programme
  • MICE Campus Tour
  • Business Plan Competition
  • Academic Scholarships
  • And more
Download MICE Capabilities Booklet