Creating Future
MICE Leaders
"ASEAN MICE Education Hub Creating Future MICE Leaders"

To promote Thailand as the hub of MICE Academy in ASEAN by developing MICE Academy Curriculum, both in bachelor and master degrees, for university all over the country together with developing the MICE capabilities to academic professors and students.
  • When new generations of young people from universities and colleges are engaged in a focused MICE programme, we are arming them with the necessary skills and work experience to push the Thai MICE industry further forward. Having strong and well-trained young professionals with high standards of performance through knowledge of MICE will ensure Thailand maintains its position as a preferred MICE destination in the region.
  • Objective : " Creating Future MICE Leaders "
    Target : Academic institutes, Lecturers and Students
  • Strategy:
    • Content Development : MICE Curriculum, MICE Casebook/ MICE Major, Coach the Coaches Program, Subsidy for research
    • Connection Development : Academy Exchange Program/ Academic MICE Cluster
    • Career Development : MICE Career Day
  • Thailand Pioneers University MICE Courses
    A MICE Course Board of industry experts is creating an international MICE curriculum to be taught in Thai universities, colleges and vocational schools. The curriculum will be based on insightful new MICE text books that will be taught at various levels, eventually up to bachelor degree programmes. To date, 106 institutions have signed an MOU to adopt the new course, which will also stipulate that course participants must organise a successful event to graduate.
  • MICE Textbooks: Top MICE Minds
    In 2012, the MICE Course Board published Asia’s first MICE curriculum textbook, “Introduction to the MICE Industry”, in both Thai and English. The textbook’s 13 chapters highlight international best practices in the MICE industry and will be used by leading Thai educational institutions in a new MICE course.

    A second textbook currently being prepared will analyse Thai and international case studies from the MICE industry. The new publication, “MICE Case Book”, will showcase how top professionals organise major events, pointing out the pros and cons of each event.
  • Coach the Coaches
    TCEB’s MICE Capabilities Development department has devised an intensive three-day coaching programme to bring university lecturers up to speed with the very latest knowledge about the MICE industry. The programme emphasises how the “Introduction to the MICE Industry” textbook can be used under the new MICE curriculum.

    Open to all academic Leaders, teachers, instructors from our allied universities and vocational schools. Total 5 editions. Launched in 2012 that Total 553 graduates from 282 Organizations collaborations from TICA, TEA and EMA as speakers.
  • MICE Career Day
    • MICE Job opportunities from 3 Associations members to exhibit and recruit new graduates
    • Forum for MICE students to understand more about job requirements
    • We are moving forward to drive the MICE industry forward with strongly intention to create opportunities for new generation MICE professionals. With wide range of knowledge and interesting career path, MICE Academy and Career Day comes with expectation to attract students, teachers, personnel, and MICE businesses to offer opportunities to those target groups. 

      Provide MICE job opportunities from MICE Associations members to exhibit, and recruit new graduates, and setting forum for MICE students to understand more about job requirement, MICE Career Day project has plans to create new generation of high quality MICE professionals, with up to 5,000 university graduates and 1,000 college graduates by the 2020 academic year

      The event was launched in 2014, and has been conducted very year. We have a plan to expand it to 5 region such as Northern, Southern, West, East and Northeast region.
  • Academic Exchange for a Global Perspective
    A MICE Academic Exchange Program will give lecturers, students, and researchers a chance to gain new insights into the international MICE industry, by working with overseas partners to broaden Thailand’s MICE curriculum and to raise standards of excellence in the industry. 

    TCEB bridge and build international alliances among MICE institutions, with its inception in 2013, to bring Thai Universities and to facilitate matching program with international universities to form international alliances (8 Countries, 50 Organizations) : Australia 2, China 1, Germany 8 (in the process), Japan 2, Korea 7, Taiwan 9, USA 1/ 22 (in the process).
MICE Curriculum
Since 2011 Develop National MICE Course Board and develop International MICE Courses since 2012 such as Introduction to MICE Industry (MICE 101), MICE Case Books , Power Point Presentation/ CD and then distribute to Thai Academic Institutes, no charge.
Conditions :
  • Sign MOU with TCEB
  • Send instructors to attend Coach the Coaches Program and other projects
  • Entitle as MICE Academic Alliance with benefits
MICE Academic Alliance: 62 Universities/ 42 Vocational Schools.
106 MICE Academic Alliance:
62 Universities / 44 Vocational Schools

62 Universities:
Assumption University · Bangkok Suvarnabhumi University · Bangkok University · Bangkok University of International College · Bansomdejchaopraya Rajabhat University · Chandrakasem Rajabhat University · Chiangmai University · Chiangmai Rajabhat University · Chiangrai Rajabhat University · Dhurakij Pundit University · Dusit Thani College · Eastern Asia University · Far Eastern University · Hatyai University · Huachiew Chalemprakiet University · Kasembundit University · Kasetsart University · Khonkean University · King Mongkut’s Institute of Technology Ladkrabang · Lampang Rajabhat University · Mae Fah Luang University · Maejo University · Mahasarakham University · Mahidol University International College · Muban Chombueng Rajabhat University · Nakhon Phanom University · Nakhon Ratchasima Rajabhat University · Naresuan University · Nation University · North Chiangmai University · Panyapiwat Institute of Management · Payap University · Phetchabun Rajabhat University · Phranakhon Si Ayutthaya Rajabhat University · Phuket Rajabhat University · Piboonsongkram Rajabhat University · Prince of Songkla University · Rajamangala University of Technology -  Krungthep · Rajamangala University of Technology – Lanna · Rajamangala University of Technology – Ratanakosin · Rajamangala University of Technology  – Srivijaya · Rajapruk university · Rangsit University · Ratchanakarin Rajabhat University · Sakolnakorn Rajabhat University · Siam University · Silpakorn University · Songkhla Rajabhat University · Southeast Bangkok College · Srinakarin Thara Viroj University · Sripatum University · Stamford University · Suan Sunandha Rajabhat University · Suandusit Rajabhat University · Thammasat University,Innovation College · Thepsatri Rajabhat University · Thonburi Rajabhat University · University of Payao · University of the Thai Chamber of Commerce · Uttaradit Rajabhat University · Valaya Alongkorn Rajabhat University · Walailak University

44 Vocational Schools:
Ao Luek Industrial and Community Education College · Ayutthaya Technological Commercial College · Bangkok College of Business Administration and Tourism · Ban Khai Technical College · Bangna Commercial College · Betong Industrial and Community Education College · Chanthaburi Polytechnic College · Chetupon Commerial College · Chiang Mai Vocational Education College · Chiang Rai Vocational Education College · Chomthong Industrial and Community Education College · Chon Buri Vocational Education College · Eamla-or Vocational College · Huaiyot Industrial and Community Education College · Intrachai Commercial College · Kachanaburi Vocational College · Khon Kaen Vocational Education College · Lampang Vocational Education College · Maesod Industrial and Community Education College · Maha Sarakhram Vocational College · Nakhonratchasima Vocational College · Nakhon Ratchasima College of Business Administration and Tourism · Nakornpathom Vocational College · Nan Technical College · Nong Khai Vocational Education College · Office of the Vocational Education Commission · Pathumthani Vocational Education College · Phang-nga Technical College · Pongsawadi Technological College · Phrae Vocational College · Phrom Khiri Industrial and Community Education College · Phuket Vocational College · Pua Industrial and Community Education College · Ratchaburi Technical College · Sahavith of Business Administration · Samutprakan Technical College · Saowabha Vocational College · Sukhothai Vocational College · Surat Thani Vocational College · Thonburi Commerial College · Thon Buri Vocational Education College · Ubonratchathani Vocational College · Udonthani College of Business Administration and Tourism · Wimol Business Administration and Technological College

(As of 28 June 2018)
  • Areerat Montreepreechachai
    Senior Manager
    Tel. +66 (0) 2694 6000 ext. 6083
  • Thanawan Watcharapantee
    Senior Executive
    Tel. +66 (0) 2694 6000 ext. 6262
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